Cirque du Soleil
Cirque du Soleil production “Volta”
“Volta” is the 41st original Cirque du Soleil production – and 18th under the big top – since the Montreal-based company formed in 1984.
Details
May 2018 – August 2018
Campaign
Categories
Theatre, Public Relations
Opportunity
VOLTA was Cirque du Soleil’s first show programmed in Oaks, Montgomery County, Pennsylvania, approximately 40 minutes from Center City Philadelphia. The challenge was influencing Philadelphia-based press to attend media events for the two-month run while also ensuring local audiences embraced the Cirque brand.
Approach
Working in conjunction with CJM Public Relations, the team offered dozens of media opportunities, including a media preview day before the show arrived, Big Top raising
The Result
VOLTA was featured on all major television networks in the market, in many cases two or three times. Press and influencers were in attendance during every week of the two-month engagement. The Oaks site was a fiscal success, with Cirque du Soleil planning future return engagements.