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The Wilma Theatre

The Wilma Theater creates living, adventurous art. They engage artists and audiences in imaginative reflection on the complexities of contemporary life. The company presents bold, original, well-crafted productions that represent a range of voices, viewpoints, and styles.


March 2020 to present


Theatres, Public Relations

The Opportunity


The Wilma had just announced a groundbreaking leadership structure change, where an unprecedented four Artistic Directors would share programmatic responsibilities of the company and a new Managing Director would oversee day-to-day operations.  Then, the COVID-19 health crisis struck.  The Wilma made a commitment to their “living, adventurous art” and led the market with a number of innovative, digital programs.  The opportunity was to ensure that these projects were appropriately amplified both locally and nationally.  These included a revolutionary new “Wilma Globe” seating model for the future, a radio play, plus digital video creations.

The Approach


We quickly capitalized on the fact that Wilma was fearless with presenting art during this uncertain time.  Utilizing our wide range of media contacts, we were able to effectively pitch the Wilma’s projects to a variety of outlets with great success.

Wilma Theatre

The Result


The Wilma experienced a massive market and national press lift, with placements in The New York Times, The Chicago Tribune, NPR’s Indicator From Planet Money, The Philadelphia Inquirer, plus wide TV coverage in Philadelphia and markets across the country. 

Bryan Buttler Media Relations

Philadelphia, PA


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